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Does my Business really need Social Media?
Let’s look at some fun facts our Kansas City Social Media Marketing department put together for you to determine how important Social Media is for your business.
- Over 50% of the world’s population are under the age of 30.
- Over 95% of the Millennials have joined a Social Network.
- Facebook tops Google for weekly traffic in the United States.
- Social Media has overtaken pornography as the #1 activity on the web.
- 1 out of 8 couples married in the U.S. met via Social Media
How many years would it take to reach 50 million users?
- Radio – 38 years
- TV – 13 years
- Internet – 4 years
- iPod – 3 years
- Facebook added over 200 Million users in less than a year!
- iPod application downloads hit 1 billion in 9 months.
Erik Qualman quotes “We don’t have a choice on whether we DO Social Media, the question is how well we do it.”
- If FaceBook were a country, it would be the 3rd largest only behind China and India.
- The US Department of Education study revealed that online students out performed those receiving face-to-face instruction…
- 80% of companies use Social Media for Recruitment and the percentage of these using LinkedIn is 95%.
- The fastest growing segment on Facebook is 55-65 year-old woman.
- Ashton Kutcher and Britney Spears have more Twitter followers than the entire population of Sweden, Israel, Switzerland, Ireland, Norway, Panama, Denmark…
- 50% of the mobile traffic in the UK is for Facebook, imagine what this means for bad customer experiences…
Generation Y and Z consider e-mail a thing of the past and some universities have stopped distributing e-mail accounts. Instead they are issuing eReaders, iPads and Tablets.
- What happens in Vegas stays on FaceBook and Twitter…
- Youtube is the 2nd largest search engine in the world.
- While you are reading this, 100+ hours of video will be updated to YouTube.
- Wiki is a Hawaiian term that means “quick”
- Wikipedia has over 15 million articles and studies show it’s accurate as Encyclopedia Britannica
If you were paid $1 for every article posted on Wikipedia, you would earn $1,712.32 per hour.
- There are over 200,000,000 blogs and over 60 million are WordPress.
- 25% of search results for the worlds Top 20 largest brands are links to user-generated content
- 34% of bloggers post opinions about products & brands
Do you like what they are saying about your brand? YOU BETTER… because people care more about how their social graph ranks products & services than how Google ranks them
- 78% of consumers trust peer recommendations and only 14% trust advertisements.
- Did you know only 18% of traditional TV campaigns generate a positive ROI and 90% of people skip ads via TiVo/DVR.
- Kindle eBooks outsold paper books on Christmas.
- 24 of the 25 largest newspapers are Experiencing Record Declines in Circulation.
- We no longer search for the news, it finds us…
- We no longer search for products and services, they find us via Social Media.
So can a business exists without social media marketing? Some might, most won’t…
The ROI for doing Social Media, is that Your Business Will Still Exist in 5 Years…